LIVE ONLINE TRAINING - STARTS ON JUNE 1, 2026

MASTER AI FOR MARKETING:
THE 16-HOUR COURSE

Stop typing random prompts. Learn to architect enterprise-grade AI marketing systems in this live training program.

The “ChatGPT as a toy” phase is over. Join the ultimate masterclass for marketers to build strict, constraint-based prompt systems that plan campaigns, generate brand-locked content, and eliminate hallucinations.

ENROLL IN COURSE
Zero Hallucinations
Brand-Safe Prompts
Verifiable Badge

Instructors Trusted By Top Organizations

THE PROBLEM

The AI Toy Phase Is Over.

Stop risking brand reputation with generic prompts. Learn to architect strict, constraint-based systems.

❌ The Amateur Trap

  • "Write a blog post about..." leading to generic, robotic copy.
  • AI inventing fake product features or unauthorized discount codes.
  • "Tone Drift" where the AI forgets your brand voice halfway through.
  • Creating SEO content with hallucinated URLs and fake statistics.

✅ The Enterprise Standard

  • CRAFT frameworks that mathematically lock brand style guides.
  • Strict negative constraints that force AI to halt instead of hallucinate.
  • Closed-Book extraction for zero-inference customer persona building.
  • Audit-ready governance checks for FTC compliance and IP safety.
THE TRANSFORMATION

From Prompt User → System Architect

Lock Brand Voice
CRAFT framework guarantees strict adherence to your brand style guides.
Contain Output
Hard negative constraints eliminate hallucinations and unprovable claims.
Extract, Don’t Invent
Closed-Book CARE prompting uses only your real customer data.
Orchestrate Workflows
RISEN chaining for full-funnel automation with zero context drift.
Audit & Govern
Built-in FTC compliance, bias checks, and QA protocols.
THE ANTI-HALLUCINATION PIPELINE

16-Hour Curriculum

Live Online. 4 Weeks. 2 Sessions/Week × 2 Hours.

Session 1 (2h)

The RTF Boundary & Task-AI Fit

  • Vulnerability Assessment: Why AI defaults to generic, robotic marketing copy and how it hallucinates product features if left unconstrained.
  • Constraint Mechanics: Deploying the RTF Framework (Role, Task, Format) combined with strict Token Budgeting.
  • Anti-Hallucination Protocol: Defining hard negative boundaries (e.g., "You are strictly forbidden from mentioning features not listed").
  • Stress-Test Execution: Forcing the AI to write a product launch brief. Contrast a loose prompt with an Ironclad Prompt that halts generation when data is missing.
Session 2 (2h)

"Closed-Book" Personas & Journey Mapping

  • Vulnerability Assessment: The risk of AI creating stereotypical, useless personas based on pre-training.
  • Constraint Mechanics: Using the CARE Framework for zero-inference insight generation.
  • Anti-Hallucination Protocol: "Source Anchoring." Forcing the AI to map a customer journey *only* using direct quotes from uploaded CRM data.
  • Stress-Test Execution: Generate a B2B persona citing exact lines from data to validate customer pain points.
Session 3 (2h)

Brand Voice Locking with CRAFT

  • Vulnerability Assessment: "Tone Drift"—how AI loses your brand's unique voice after a few paragraphs.
  • Constraint Mechanics: Deploying the CRAFT Framework to build immutable style rules.
  • Anti-Hallucination Protocol: "Lexicon Banning." Instructing the AI with a strict blocklist (e.g., ban the use of "delve," "unlock," "revolutionize").
  • Stress-Test Execution: Repurposing a technical whitepaper into 4 LinkedIn posts obeying the banned-word list.
Session 4 (2h)

SEO Bounding & Generative Optimization

  • Vulnerability Assessment: AI's tendency to keyword-stuff, hallucinate broken URLs, or invent fake statistics.
  • Constraint Mechanics: Using the CLEAR Framework for strict structural compliance.
  • Anti-Hallucination Protocol: Format-forcing output into strict Markdown structures, matching exact keyword clusters.
  • Stress-Test Execution: Prompting AI to draft an SEO outline that triggers a programmed failure if it attempts to cite an unverified external link.
Session 5 (2h)

Ad Creative Bounding & Multivariate Testing

  • Vulnerability Assessment: The danger of AI generating ad copy that violates Meta/Google policies or makes unprovable claims.
  • Constraint Mechanics: Persona-Based Prompting paired with Platform Rule-Bounding.
  • Anti-Hallucination Protocol: Embedding FTC compliance and platform ad-policy constraints directly into the system prompt.
  • Stress-Test Execution: Red-Team the prompt by trying to force the AI to make a guaranteed claim; prove the constraint rejects it.
Session 6 (2h)

Lifecycle Automation & Logic Chaining (RISEN)

  • Vulnerability Assessment: How AI skips critical sequence steps or hallucinates aggressive promotional offers.
  • Constraint Mechanics: Deploying the RISEN Framework to enforce sequential execution.
  • Anti-Hallucination Protocol: "State Management." Forcing the AI to carry defined variables (like a strict 10% discount cap) consistently.
  • Stress-Test Execution: Building a cart-abandonment sequence where the constraint explicitly forbids a discount code until Email #3.
Session 7 (2h)

Data-Safe Analytics & Reporting

  • Vulnerability Assessment: "Data Hallucinations"—how an LLM invents trends or miscalculates ROI.
  • Constraint Mechanics: Conversational analytics with strict mathematical boundaries.
  • Anti-Hallucination Protocol: "Negative Space Acknowledgment." Training the AI to state "I do not have the data" rather than guessing.
  • Stress-Test Execution: Paste a flawed CSV. The Ironclad Prompt forces the AI to output anomalies without inventing missing data.
Session 8 (2h)

System Governance & Capstone Presentations

  • Vulnerability Assessment: Prompt degradation over time as junior marketers edit templates.
  • Constraint Mechanics: Building the "Mega-Prompt"—tamper-proof marketing prompt libraries.
  • The Capstone Execution: Present a 5-minute mini-case demonstrating a baseline hallucinated prompt, your highly engineered constraint-locked system, and the validated output.

What You'll Take Home

Graduate with an enterprise-grade AI Marketing Operating System.

📚

Immutable Prompt Library

25+ vetted, constraint-heavy templates for ads, SEO, and CRM ready for immediate deployment.

🗣️

Brand Voice Lexicon

A custom-engineered system prompt locking the AI to your exact tone and banned-word list.

👥

Closed-Book Persona Engine

A verified workflow for extracting actual buyer insights strictly from raw CRM or survey data.

⚖️

Governance Checklist

Audit-ready protocol for reviewing assets for copyright, bias, and FTC compliance.

🚀

The Campaign Matrix

Your Capstone deliverable: A fully chained, multi-channel asset pack (Ads + Emails + Landing Page) generated with absolute brand safety and zero context drift.

Dr. Beza B. Lefebo

AI & Cybersecurity Expert | Federal Transformation Leader

Dr. Beza B. Lefebo

Dr. Beza B. Lefebo is an AI and cybersecurity expert with over 20 years of experience helping organizations deploy AI effectively, efficiently, and safely. He has developed machine learning algorithms, delivered AI-driven solutions, and created practical frameworks—including structured prompt engineering methodology—to enable consistent, high-quality results in enterprise environments.

He has consulted Dell and delivered AI training with ISACA for the SEC, U.S. Navy, CISA, DISA, Citibank, and Northrop Grumman, helping teams move from AI experimentation to real-world deployment. Dr. Lefebo holds a Doctor of Engineering in Cybersecurity Analytics and Machine Learning from George Washington University.

Invest in Your Architecture

Scale marketing output without risking brand reputation.

Live Cohort Enrollment Open

$947

Save $550 (Limited Time)

16 Hours Live Instruction
Immutable Prompt Library
Brand Voice Lexicon
Governance Checklist
Campaign Matrix Assets
Certificate of Completion
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Frequently Asked Questions

What tools do I need for this masterclass?

All work is performed inside the LLMs you already use (ChatGPT, Claude, Gemini, or Perplexity). No new software or coding experience is required.

Is this for beginners?

This is an intermediate course. You should have basic marketing experience and baseline familiarity with at least one major LLM. We focus on advanced system architecture, not basic "how to login" tutorials.

What happens if I miss a live session?

All live sessions (Tue/Thu, 6:00 – 8:00 PM) are recorded and placed in a secure student portal for lifetime access, allowing you to review the constraint mechanics at your own pace.

Will I receive a certification?

Yes, upon completing the Capstone project, you will receive a signed Certificate of Completion and a verifiable LinkedIn badge demonstrating your capability as an AI Marketing Architect.

Contact the Architect

Inquiring about team training, agency rates, or curriculum specifics? Reach out below.

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Starts June 1, 2026 • Live Online